PPC
Don’t Forget About PPC
PPC is one of the most prominent forms of marketing out there – it is tailored for your business and can be used in a multitude of ways: awareness, campaigns, remarketing – the list is endless. However, for some reason people never think to include it when they are using SEO, despite the fact it is a marketing match made in heaven.
The specificity of SEO keywords entwined with PPC will create an outstanding campaign that will draw potential customers in without needing lots of attention. Be sure to do your research though – because the incorrect keywords can be devastating as it will ruin your business’ image.
Awareness is the goal of both techniques and a good campaign will leave a lasting impact – whether conscious or subconscious in the viewers mind. You will start to build brand recognition and dictate what people associate with your business by using SEO and PPC effectively.
That Sounds Like A Lot Of Work
Something this effective and crucial to your business must be extremely expensive and time-consuming right? Wrong – all you need is a plan, some keywords, and a budget – the rest of it will take care of itself.
If you are new to SEO then you will need to take the time to discover the keywords that are the best fit for what you are trying to achieve. Good words are extremely impactful just as poor choices can have a lasting negative impact – take the time to figure it out so you are happy with the result.
Once you have got them hammered out, you can start the exciting part – building the campaign. Simply make an account, enter your words and choose their destination. It is up to you how much or little you want to spend as PPC is a flexible form or marketing – hence its popularity.
Before you know it, you’ve created the perfect ad which has boosted your sales and given you a load of relevant data.
Is The Data Relevant?
Short answer, yes – long answer, absolutely. This is your golden ticket into the working of your target markets mind, and you can find all the answers to your questions embedded in the data from your PPC campaign.
You will be able to see what keywords are effective, which marketing banners are catch customers eyes, and the most crucial one – which ads translate into sales. This information will be the foundation of every future campaign and allow you to cut out ineffective techniques.
Even if you have conducted the best SEO research possible, you still might have some keywords that aren’t effective. Without using PPC you won’t be able to identify what isn’t working correctly and my find yourself wasting time in the future without getting the results you desire.
I’ve Already Used My Keywords
Don’t worry – it’s not too late – you can always use PPC even if you have already chosen your keywords. In fact, it will be a great insight into what is working and allow you to cut out those keywords that aren’t pulling their weight.
Let’s say someone created the foundation for the website already or you started it without knowing the benefit of SEO, you can use PPC to reshape and remold your business. While it might seem like an undesirable cost, it will pay for itself in future sales and knowledge about your business.
You will stop wasting money on things that aren’t working in your benefit and start only paying for things that work. By testing them via PPC, you will be left with the best of the best for future campaigns.
Create A Lasting Impact
The beauty of paid advertising if you get control over it and can use it to cover your weak spots – even if your keywords are working and customers are on the page – they might still leave for a multitude of reasons.
They could be distracted by external factors, change their mind, or just be conducting their own research. The pro is that you managed to get them to visit in the first place however they have still left.
This is where you can use your PPC to cover the weak spot and make sure your potential customer doesn’t forget about your brand therefore improving your brand awareness. However, if your ad is unsatisfactory to them, it will just solidify they were correct by leaving your page.
Is It Worthwhile?
The data you collect from a combined SEO and PPC campaign will be instrumental in all future endeavors. While you might not think you need it – getting the chance to identify successful keywords, learn about your audience, and turn advertising into sales is an undeniable win.
If you still have questions or you just aren’t sure where to start, then contact SEO London Agency today.
In Conclusion
While some marketers still think of SEO and PPC as separate – hopefully, this will show you how to combine them for successful results. Running organic and paid ad campaigns simultaneously will give you plenty more data to collect and analyze.
You will find out more data about your target audience that will help you monumentally. If you aren’t sure where to start, let SEO London Agency help as we constantly adapt and change to the new Google algorithms and meet all news requirements.
When you work with SEO London Agency, we guarantee you:
An advanced analysis of competitors
Extensive campaign management
Monitoring all aspects of search engine ads